Case Study: Digsite maximizes panelist retention and reduces screener fatigue with BHN Rewards

How to Beat Screener Fatigue and Maximize Panelist Retention

Digsite, a provider of an agile qualitative research platform, faced the common panel community challenge of screener fatigue and high participant drop-off. The lengthy screening surveys required to find qualified research participants were demotivating for individuals who were frequently disqualified, leading to disengagement and costly recruitment expenses to replenish their community.

To address this, Digsite implemented a points-to-rewards program using BHN Rewards (formerly Rybbon). This solution incentivized panelists by awarding them points for completing screeners, which could be redeemed for digital gift cards. The BHN Rewards system was customized to scale points based on screener complexity and integrated with HubSpot for automation. This approach, combined with non-monetary engagement tactics, resulted in dramatically higher panel satisfaction, better engagement, a steady stream of data, and most importantly, increased retention, which drove down Digsite's overall recruitment costs.

Digsite

Andrea Johnston

Marketing Research Community Specialist