Case Study: Pandora boosts survey participation and engagement with BHN Rewards

How Pandora’s Consumer Insights Team Leverages Rewards

Pandora’s Consumer Insights team manages the Soundboard, an exclusive online research panel of more than 75,000 listeners used to gather feedback for Pandora and its advertising partners. The team struggled to keep panelists engaged, while prior incentive programs created reward eligibility issues, administrative burden, and unreliable reward delivery. Pandora turned to BHN Rewards, using its integrated incentive solution with Qualtrics to simplify survey rewards.

With BHN Rewards, Pandora automated instant reward delivery and tracking, removing internal friction and reducing the time spent on incentive management and troubleshooting. The result was a smoother experience for both employees and panelists, far fewer complaints about missing rewards, and improved engagement and satisfaction across the Soundboard program.

Pandora

Melissa Paris

Senior Director of Sales Research