Case Study: GTM Payroll Services boosts referrals 29% with BHN Rewards

GTM Payroll boosts referral program 29% with automated rewards

GTM Payroll Services, a provider of payroll solutions for businesses and families with domestic workers, wanted to increase qualified leads by strengthening its client referral program. The company needed a simple way to instantly reward customers who referred others, and it was already using Marketo as its marketing automation platform.

BHN Rewards, then known as Rybbon, helped GTM Payroll automate referral incentives by delivering e-gift cards through Marketo workflows—one reward when a lead was referred and a second when the lead converted into a customer. This hands-free setup improved the customer experience and drove a 29% increase in referrals, making the program a top source of qualified leads with strong conversion rates.

GTM Payroll Services

Chris Chariton

Senior Director of Marketing