Case Study: SmartBug Media boosts virtual event sales with BHN Rewards

Giving Virtual Event Meetings a Boost With Coffee E-Gift Cards

SmartBug Media, a globally recognized inbound marketing agency, needed to quickly drive virtual event meetings for HubSpot INBOUND 2020 with limited time and resources. Their challenge was to create a polished campaign that could reward only prospects who actually completed meetings and avoid paying out for no-shows, while also integrating smoothly with HubSpot.

SmartBug Media chose BHN Rewards and used its HubSpot integration to automate digital coffee gift card rewards for booked meetings. In just one week, the campaign pre-booked 19 meetings, 74% of scheduled prospects attended, 68% of meetings became opportunities, and 30% of those opportunities advanced to deal stage, helping SmartBug achieve 30% positive ROI.

SmartBug Media

Hannah Shain

Director of Marketing