Case Study: Farm Journal streamlines survey incentives with BHN Rewards

Farm Journal Automates Thousands of Incentives With BHN Rewards and Qualtrics

Farm Journal, a leading data insights company serving the agricultural industry, needed a better way to manage incentives for its market research surveys. The team was spending hours manually tracking and sending thousands of gift cards each year, often running into Amazon’s spend limits and delays that frustrated respondents.

To solve this, Farm Journal implemented BHN Rewards and integrated it with Qualtrics to automate incentive delivery. With BHN Rewards, the team could pre-fund campaigns, track sent and claimed rewards, and gain full accounting visibility, cutting rewards admin time by an estimated 75% and helping survey responses come back within a few days.

Farm Journal

Amy Mills

Market Research Associate