Case Study: Total Fitness grows new memberships with BGN Agency's Move to Feel campaign

Total Fitness boosts new memberships with BGN Agency

BGN Agency partnered with Total Fitness, a top health club brand in the North of the UK, to address their challenge of growing membership. The customer needed to drive website traffic and increase in-club engagement, particularly during the crucial New Year period.

The solution implemented by BGN Agency was the creation and launch of the digital-first 'Move to Feel' campaign. This initiative used a creative concept focused on real gym-goers to highlight the emotional benefits of movement. The campaign successfully led to a significant rise in new memberships and reinforced the Total Fitness brand.

Total Fitness