Case Study: Mark Hill achieves a premium salon range with BGN Agency

Mark Hill launches premium HairLab range in 2018 with BGN Agency

The customer, Mark Hill, engaged BGN Agency to develop a premium salon range of hair products. The challenge was to create a more premium offering that would appeal to the brand's maturing existing customers while also attracting a new audience to the brand.

BGN Agency developed the HairLab range, a minimal and high-end collection that broke from the brand's usual bright aesthetic. The solution relied on a sophisticated black, white, and metallic color palette and professional typography to convey trust and timeless quality. The result was a successful new premium product line for Mark Hill with a price point to match its elevated positioning.

Mark Hill