Case Study: Atlassian protects its brand with BforeAI PreCrime takedowns

Atlassian cuts takedown time to days or hours with BforeAI

Atlassian, a leading provider of productivity tools like Jira and Confluence, faced a significant challenge protecting its brand reputation from scammers who were creating fake recruitment campaigns to impersonate employees and steal personal data. The company's Anti-Abuse Team needed a solution to autonomously monitor for these threats and disrupt them as early as possible. They turned to BforeAI and its PreCrime Brand service for a predictive solution.

BforeAI's PreCrime solution provided automated, predictive monitoring that identified malicious infrastructure before it became active, enabling preemptive takedowns. The platform streamlined the process into a "one click" operation, drastically reducing the time and engineering effort required. This resulted in 93% of takedowns occurring before malicious content even appeared, cut the false positive rate to 0.05%, and provided a median of 18 days' advance notice of attacks, saving Atlassian considerable time and resources.

Atlassian