Case Study: Indigo gains market awareness and investor interest with BeZero Carbon's third-party regenerative agriculture assessment

How Indigo Ag enhanced market awareness of their regen ag project with a third-party assessment

Indigo Ag, a project developer in the US soil carbon and agriculture sector, faced the challenge of having its regenerative agriculture project ineligible for a BeZero Carbon Rating due to limited public data disclosure. Sensitive farmer information created a gap between their project data and what is available on public registries, which hindered market awareness and investment opportunities.

BeZero Carbon worked with Indigo to obtain semi-anonymized data for analysis. Using satellite imagery and interdisciplinary expertise, BeZero assigned the project a 'BBB' rating. This first-of-its-kind assessment provided an independent quality reference for the entire sector. As a result, Indigo reported that the BeZero Carbon Rating broadened its audience, attracted new market actors, and opened doors to ongoing conversations with buyers and investors.

Indigo

Max DuBuisson

Head of Impact & Integrity