Case Study: Continue Arcades scales to six locations with Beyonk

Continue Arcades scales to 6 locations in under 2 years with Beyonk

Continue Arcades, a rapidly expanding free-play arcade franchise, faced significant operational complexity as it grew from a single location to multiple sites. The challenge involved managing intricate party room bookings, shared resources, and the need for a scalable system to support their ambitious growth target of opening a new venue every month. They partnered with Beyonk to implement its booking and resource management platform to address these hurdles.

Beyonk provided a flexible booking system that handled complex configurations, enabling quick guest bookings and efficient multi-site onboarding. The solution, complemented by marketing services from Audience Media Group (AMG), delivered substantial results. Beyonk helped at least double the proportion of revenue from pre-booked channels to 25-30%, achieved an average guest experience score of 8.84, and saw a 150% year-on-year increase in return visits. The new website, built by AMG, converted at 16.3%, far exceeding the industry average, directly supporting the franchise's successful scaling to six locations.

Continue Arcades