Case Study: WPP breaks down data silos with Beyond

WPP deploys a 14-week data platform with Beyond

WPP, one of the world's largest communications groups, faced significant challenges due to its decentralized IT function. With over 300 siloed databases and a heavy dependency on vendor platforms, the company struggled with fragmented data access and slow, costly projects. Beyond developed a cloud-native vision for WPP's data estate on Google Cloud Platform to address these issues.

Beyond designed and deployed a pilot Enterprise Data Platform on GCP in just 14 weeks. The solution consolidated over 1,000 users and integrated the 300+ databases, showcasing self-serve analytics with embedded AI/ML capabilities. The results were immediate, with WPP's leadership impressed by the delivery speed. GCP was confirmed as WPP's primary cloud for data, providing a unified, scalable foundation that reduced vendor dependency and unlocked commercial value.

WPP