Case Study: Royal College of Art boosts student applications with Beyond

Royal College of Art increases student applications by 164% with Beyond

The Royal College of Art, a world-leading art school, faced the challenge of a chaotic and unclear website that was failing to engage students and deterring prospective applicants. They partnered with the vendor Beyond, utilizing their Customer Experience & Commerce services, to create a new digital experience worthy of the institution's prestige.

Beyond redesigned an accessible, AA-compliant website with a modular approach centered on the user experience. The solution featured flexible components and a responsive design. This new site delivered a 164% increase in student applications and a 557% increase in course page views, significantly boosting student engagement and enquiries for the Royal College of Art.

Royal College of Art

Emma Bayne

CTO and Head of Digital Delivery at RCA