Case Study: Juniper Networks boosts engagement and conversions with Beyond

Juniper Networks boosts site engagement 27% with Beyond

Juniper Networks (now HPE), a B2B networking provider, needed to evolve its customer experience to support a strategic shift from selling hardware to offering scalable software solutions. The company approached Beyond to help define a new CX vision and bring it to life across its web presence, aiming to increase direct sales and improve the online experience for its customers.

Beyond collaborated with Juniper on a vision sprint and then implemented a phased, data-informed redesign of the website. The solution included new customer-centric tools like an ROI calculator and a Solutions Builder, as well as a media portal called The Feed. As a result of Beyond's work, Juniper saw a 17% year-over-year increase in site visits, a 2x increase in conversion rates for its "Contact Sales" form, and a 27% overall engagement rate increase.

Juniper Networks (now HPE)