Case Study: Jaguar Land Rover boosts lead conversion with Beyond's AI-powered Intelligent Lead Alerts

Jaguar Land Rover boosts conversion rates by 8pp with Beyond

Jaguar Land Rover was facing a sustained decline in lead conversion rates due to customer data being trapped in siloed systems, which prevented them from understanding buyer journeys and personalizing outreach. This lack of visibility was especially problematic as most sales flow through third-party retailers. Beyond implemented a data-driven solution called Intelligent Lead Alerts, built on Google Cloud, to address this challenge.

Beyond's solution unified JLR's fragmented data using BigQuery and employed Vertex AI for predictive modeling to surface real-time buying signals. This allowed sales teams to act on live behavioral data. The results from a pilot program showed participating retailers achieving 55% faster growth, and a regional rollout improved conversion rates by up to 8 percentage points. The investment was fully recouped within three months, and the program is projected to deliver a 14:1 return, translating to a potential £39 million revenue uplift per percentage point gain.

Jaguar Land Rover