Case Study: TotalEnergies achieves a polished brand identity and website for Carolina Long Bay with Beyond Marketing

TotalEnergies launches Carolina Long Bay website with Beyond Marketing

TotalEnergies, a global leader in renewable energy, needed marketing support for its new Carolina Long Bay offshore wind farm project. The challenge was to create a professional brand identity and a polished, approachable website that could meet international standards while also capturing a local sensibility. They hired the vendor Beyond Marketing for website design and branding services.

Beyond Marketing developed a simple yet bold brand mark and complementary custom graphics that symbolized the Carolinas and conveyed progress. The resulting website was clean, modern, and featured seamless navigation for distinct user groups. The vendor also crafted optimized, welcoming copy. TotalEnergies was thrilled with the results, stating that Beyond Marketing exceeded expectations in every way and successfully captured a local charm the client did not anticipate achieving.

TotalEnergies