Case Study: Parachute Industry Association improves user experience and e-commerce with Beyond Marketing

Parachute Industry Association streamlines 500+ downloads with Beyond Marketing

The Parachute Industry Association (PIA) required a new website to improve its online brand perception, consolidate two separate sites, and offer a robust e-commerce solution for its 500+ downloadable products. They engaged Beyond Marketing for a comprehensive solution involving website design, SEO, and graphic design to meet these unique challenges and better serve their diverse membership.

Beyond Marketing designed a strategic website that moved away from outdated trends, instead using targeted imagery to represent the industry's facets and providing quick navigation to high-traffic pages. The solution streamlined the e-commerce experience for both administrators and end-users. The vendor invested over 250 hours and collaborated closely with the client to ensure every detail honored the organization's rich history while meeting its functional needs.

Parachute Industry Association