Case Study: Chicago-based Market Research Company Refines Marketing Insights with Dynamics 365 and Power BI by Beyond Key

a Chicago-based market research company refines marketing insights with Beyond Key using Dynamics 365 and Power BI

The customer, a Chicago-based market research company, faced challenges in acquiring detailed marketing information from their custom Dynamics 365 CRM as their business grew. They engaged the vendor, Beyond Key, to help them maximize the use of Power BI and Dynamics 365 to refine their marketing insights.

Beyond Key developed several integration solutions to connect the client's Dynamics 365 data with Power BI. This allowed the company to move beyond preliminary analytical results and gain deeper, more actionable marketing insights from their data, supporting their business growth.