Case Study: ACE Insurance achieves lower-cost business growth with Beyond Clicks

ACE Insurance cuts lead costs at launch with Beyond Clicks

The customer, ACE Insurance, faced challenges due to its reliance on purchasing leads from third-party providers, which resulted in fluctuating quality and quantity. They were also nervous about moving to a pay-per-click model and lacked a website capable of supporting their own marketing efforts. The vendor, Beyond Clicks, provided a solution involving paid search (PPC) and conversion-led optimization.

Beyond Clicks implemented a proven blueprint for success, which included providing designs, website development, and managing successful PPC campaigns. This approach used their unique dialler technology for call delivery. The results included a reduced reliance on purchased leads, a lower cost per sale at launch, and significant business growth driven by their new digital marketing strategy.

ACE Insurance