Case Study: Salesforce achieves 162% membership growth and a resilient Trailblazer Community with Bevy

How Salesforce built a thriving community

Salesforce’s Trailblazer Community faced a need to prove ROI and secure company buy‑in while rapidly shifting from in‑person to virtual events due to the COVID‑19 disruption. To scale and stabilize the program, Salesforce moved the Trailblazer Community onto the Bevy community platform.

Using Bevy, Salesforce grew membership 162% in under two years and ran 600+ virtual events with 20,000+ attendees in the first two months of the pandemic, while achieving clear business impact: 35% higher platform adoption, 3x reduction in churn, and 2x increase in average contract value. Bevy’s deep permissions and data capture empowered thousands of community leaders, improved business intelligence, and delivered the ROI and resilience Salesforce needed.

Salesforce

Erica Kuhl

Vice President of Community