Case Study: Atlassian achieves a thriving virtual events community and increased product adoption with Bevy

How Atlassian built a thriving community

Atlassian faced the challenge of keeping its global community and event leaders engaged when the COVID-19 pandemic eliminated in‑person gatherings. To pivot to virtual programming and maintain online connections, Atlassian partnered with Bevy and adopted Bevy Virtual Events to formalize processes and support leaders in running virtual meetups.

Bevy delivered the virtual events platform, best practices, forms and threaded data that gave Atlassian trustworthy reporting, easier leader communication, and post‑event feedback capture. Using Bevy, Atlassian ran 700+ events across 115 chapters and saw a clear business impact: 81% of ACE attendees downloaded a free license within 30 days and 34% made a purchase, helping the team confidently project growth and strengthen the community.

Atlassian

Cassie Mayes

Community Operations Manager