Case Study: HomeOwner Associations achieve 100% member reach for HOA elections with Betwext

Use Text Marketing to Get Elected Even if You’re Not Donald Trump

HomeOwner Associations were struggling to coordinate outreach for a local board election, relying on volunteers sending messages from personal phones and reaching only about 80% of members. They turned to Betwext and its SMS marketing/text messaging platform to run election communication more efficiently.

Betwext delivered a centralized texting solution—short, CTA-driven messages with links to the online voting site and IM Responses—that let campaigns set up and send in minutes (one user’s first send took under 15 minutes) and reduced manual effort. The result: Betwext increased reach to 100% of consenting members, leveraged SMS’s >90% read rate to boost engagement, and provided fast support (about a 10-minute reply), making outreach measurably faster and more effective.