Betwext
32 Case Studies
A Betwext Case Study
UChurch, a national religious organization based in Tempe, Arizona, faced challenges recruiting and staying connected with students and members—Club Day at Arizona State University generated interest but clipboards produced typos and missed contacts, and manual group texting took 2–3 hours and was error-prone. Outreach leader Melanie Shepard turned to Betwext and its Betwext.com online text messaging service to simplify contact collection and member communications.
Using Betwext, UChurch set up the keyword “ASU,” promoted a banner to text in (with a gift card incentive), and deployed welcome messages with a survey, scheduled broadcasts, and automated unsubscribe tracking. The results: over 250 new contacts in a few hours, a current list of 309 members that can be messaged in under five minutes (saving roughly 2 hours per outreach), improved event attendance and engagement, and easier segmentation and follow-up — all delivered by Betwext.
Melanie Shepard
UChurch