Case Study: East Coast Non-Profit Childcare achieves faster emergency alerts and hours saved on registrations with Betwext

Non-profit Texting Now This is Creative

East Coast Non-Profit Childcare, a year‑round licensed childcare provider, struggled to reach parents quickly for emergency notices and time‑sensitive deadlines because email wasn’t checked often enough. To address this, they adopted Betwext’s online text messaging service (Betwext) to communicate urgent information directly to families.

Using Betwext, the center sends weather/closure alerts and registration deadline reminders with links to quick sign‑up pages, which has saved them hours of calling and emailing and made it far easier for parents to respond promptly. Betwext improved reach and responsiveness among busy families, though the organization has so far focused on alerts and reminders rather than fundraising.