Case Study: Scottsdale Arabian Horse Show achieves streamlined, contactless real-time event communication with Betwext

How The Scottsdale Arabian Horse Show Uses Text Message Marketing

Scottsdale Arabian Horse, organizer of the world‑renowned Scottsdale Arabian Horse Show, faced the challenge of quickly and reliably communicating scheduling updates, class rosters, and auction changes to thousands of exhibitors and visitors — a task made harder by unread email, crowded pegboards and the need for contactless operations during COVID‑19. To address this, they adopted Betwext’s text‑message marketing/texting platform to replace much of their email and in‑person communications.

Using Betwext, staff created discipline‑specific groups and scheduled targeted SMS updates for show times, daily rosters, auction notices and entry promotions. The switch delivered measurable benefits: texts see roughly a 90% read rate, reduced office visits and crowding, enabled real‑time schedule changes, and increased timely entries (driving additional revenue). Betwext’s scheduling feature also lets messages go out automatically even when staff are away, keeping the event running smoothly.

Scottsdale Arabian Horse

Robert

Corporate Sponsor Coordinator