Case Study: Corporate Finance Liability boosts B2B follow-up engagement with Betwext texting

How One Cutting Edge Company Uses Texting for B2B Follow-Up

The customer, Corporate Finance Liability, is a company that helps small businesses negotiate with creditors when they fall into financial trouble. Their marketing challenge was the high cost of direct mail and the low engagement rates of email when following up with leads. They sought a more effective way to communicate with business owners who had inquired about their services. They found the vendor, Betwext, and implemented its text message marketing service.

Betwext provided an easy-to-use texting platform that Corporate Finance Liability used for soft follow-ups with permission-based leads. The solution resulted in fantastic engagement rates, with leads often texting back with questions or requests for more information. The vendor's system was praised for its great pricing and ease of use. Dean, the marketing head, stated that texting became a critical component of their business because it allowed them to get ahold of people immediately, with the confidence that messages were always seen.

Corporate Finance Liability