Case Study: Sammie's Pub & Lotto achieves a surge in repeat customer visits with Betwext text message marketing

How One Chain of Pubs Uses Text Message Marketing to Skyrocket Repeat Customer Visits

Sammie’s Pub & Lotto faced a common hospitality challenge: getting customers back through the door more often. Marketing manager Dave had limited success with email alone and needed a higher‑engagement channel to drive repeat visits, so he evaluated texting platforms and chose Betwext for its low barriers to entry and unlimited keywords to power SMS campaigns.

Using Betwext’s text message marketing, Dave implemented a disciplined six‑week promotion cycle that pairs contests (e.g., iPad giveaways) and in‑store signup cards with welcome texts/emails, midweek specials, rotating deals, and cross‑channel promotion. The Betwext-driven program grew their database to thousands of contacts, helped the owners open three additional locations, and produced markedly higher engagement and repeat visits through targeted, frequent offers.

Sammie’s Pub & Lotto

Dave

Marketing Manager