Case Study: Car Washing Company increases customer engagement and repeat visits with Betwext

How One Car Wash Uses Text Message Marketing And How To Do It Better

Car Washing Company used Betwext’s text messaging platform to build a mobile marketing list but faced engagement and retention challenges. They relied on a single in-person signup at the cash register, sent an immediate confirmation and a next‑day free basic wash coupon, then largely stopped messaging customers; short 48‑hour coupon windows, missing location details in texts, no signage to capture pump customers, and the absence of a loyalty program limited the campaign’s effectiveness.

Betwext delivered the fast confirmation (about two minutes) and next‑day coupon, demonstrating the platform’s quick delivery and easy coupon distribution. The case study shows that by expanding signup touchpoints, adding location info, using Betwext’s scheduling and loyalty features, and sending regular timely reminders, the Car Washing Company could drive higher repeat visits and capture potentially hundreds or thousands of additional prospects from nearby pump traffic.