Betwext
32 Case Studies
Case Study: LuLaRoe consultants grow to 14,000+ Facebook followers and boost live‑sale engagement with Betwext
A Betwext Case Study
How LuLaRoe Superstar Duo Randy & Nicole Have Overcome Facebook Algorithm Changes to Grow Their LuLaRoe Business To Over 14,000 Followers in LESS than a YEAR
LuLaRoe consultants Randy & Nicole built a fast-growing LuLaRoe business but faced a major challenge: declining organic reach from Facebook’s changing algorithm. To counteract missed visibility for live sales and promotions, they used Facebook ads, live events, email and the text messaging service Betwext to reach customers more reliably.
Randy & Nicole implemented Betwext to send near-daily texts—sale announcements, live-event reminders, “secret” giveaway words and tracked links—while continuing targeted Facebook ads and active post engagement. With Betwext’s link-tracking and direct messaging restoring reach, their combined strategy helped grow their LuLaRoe business to over 14,000 followers in less than a year and improved live-event engagement and buyer responsiveness.
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LuLaRoe
Randy
Software Engineer