Betwext
32 Case Studies
A Betwext Case Study
HerbSistah (Dr. Eshe Faizah, “The Herb Lady”) is an Atlanta-based herbalist who runs Herbsistah.com offering classes, seminars and products. After more than a decade relying on email, she found customers weren’t reading messages and needed a more direct way to reach her audience, so she turned to Betwext’s online text messaging (SMS) service.
Using Betwext, HerbSistah began sending weekly SMS messages to a few hundred contacts she collected at events and by request; the platform’s low start-up cost and easy interface let her get started quickly. The results were immediate and measurable — a single Mother’s Day text generated $1,400 in orders within hours — and HerbSistah continues to use and recommend Betwext for clear ROI and higher customer engagement.
Eshe Faizah
Organic Master Gardener