Case Study: Carlos Mencia sells out shows faster with Betwext

How Comedian Carlos Mencia Sells Out Shows

Carlos Mencia, the stand‑up comedian and star of Mind of Mencia, needed a dependable way to promote shows and sell tickets directly to fans. He and his manager Albert turned to Betwext’s text message marketing platform (Betwext.com) to capture mobile numbers at live events and reach fans more immediately than email or social media.

Using Betwext, they collect about 300 new signups per week and have built a database of over 20,000 contacts, using a VIP-ticket giveaway to drive opt‑ins. Albert segments lists by city (e.g., 500 Orlando subscribers) and sends targeted SMS with ticket links; the result is shows selling out faster via text than through social media, plus clear lift in local ticket sales and the advantage of owning their contact data through Betwext.

Carlos Mencia

Albert

Manager