Case Study: IEG USA achieves reliable field communication and streamlined employee coordination with Betwext

How an Electric Contractor Uses Text Message Marketing

IEG USA, an Industrial Electrical Contractor, needed a simple way for CEO Brian to reach technicians spread across the city who often don’t have computer access or smartphones. They adopted Betwext’s text message marketing platform (Betwext.com) to overcome the limitations of email, flyers, and in-person reminders and to reliably reach field crews on basic cell phones.

Using Betwext, IEG USA now sends meeting reminders, informational updates, birthday messages, COVID-19 communications, and plans weekly payroll and paperwork reminders. With Betwext’s easy-to-use system and responsive support, messages are reliably delivered and read on regular phones, improving crew coordination, day-of communication, and overall internal engagement.

IEG USA

Andrew

Marketing Coordinator