Case Study: United States Tennis Association (USTA) boosts tournament registrations and player turnout with Betwext SMS marketing

How a Tennis Tournament Director uses Text Message Marketing

The United States Tennis Association (USTA) in Southern Florida, through tournament director Francis Rajotte, needed a reliable way to attract players and improve registration rates amid low engagement from email marketing. To solve this, Rajotte adopted Betwext’s text message marketing platform (Betwext.com) to send opt‑in reminders and tournament updates to former players.

Using Betwext, he automated 2–3 registration reminder texts before deadlines plus a day‑before tournament reminder and plans to use Betwext keywords to segment lists. The approach delivered measurable impact—strong draws with over 125 registered players, higher engagement than email, reduced wasted advertising spend, and a scalable, low‑cost marketing channel attributed to Betwext.

United States Tennis Association (USTA)

Francis Rajotte

Director