Case Study: Gainesville Massage Therapy boosts bookings and client engagement with Betwext texting

How a Small Massage Therapy Business Uses Texting to Help Customers Relax

Gainesville Massage Therapy, a small Florida practice run by Julie, needed an affordable way to compete with big chains and keep clients engaged with richer messages and timely offers. She chose Betwext for SMS and MMS messaging to send longer promotional texts and discounts while building her contact list.

Using Betwext’s SMS/MMS platform, Julie ran MMS discount campaigns, tested messages with and without images, and used keyword sign-ups (posted at the front desk and in rooms) to capture and segment contacts (e.g., “DEAL” for discount seekers). Betwext’s scheduling and segmentation features helped Gainesville Massage Therapy increase signups, boost customer engagement, better fill slow appointment slots, and manage campaigns cost‑effectively.

Gainesville Massage Therapy

Julie