Case Study: Schmaltz Deli boosts customer visits and engagement with Betwext

How A Classic Chicago Deli Uses Betwext.com To Communicate With Customers

Schmaltz Deli, a classic Chicago deli known for its overstuffed corned beef and matzo ball soup, needed a more direct and affordable way to reach customers beyond Facebook and email. They found Betwext and signed up for Betwext.com’s online text messaging service because it was easy to set up and priced lower than competing options.

Using Betwext, Schmaltz Deli collected phone numbers with window signs, table tents, napkin-holder prompts and Facebook posts, offering a free soda as a sign-up incentive, then sent targeted texts about weekly/monthly specials and snow-day free delivery. Betwext’s texting platform drove measurable results — Kristin reports “every time we send a text message, we get customers in the door,” increasing foot traffic and enabling timely, targeted promotions.

Schmaltz Deli

Kristin M.

Schmaltz Deli