Case Study: Proteq achieves higher conversion and a future-proof central communication & CRM system with Betty Blocks

Proteq - Customer Case Study

Proteq, part of SNS REAAL, needed a flexible, transparent communication and CRM system to unify contact moments across multiple insurance labels, optimise signup flows and lead management, and integrate with existing insurance systems — all without using call centres. They selected the Betty Blocks platform to build a dynamic back‑office application that supports tracking of online navigation, lead qualification, and customer history across channels.

Betty Blocks implemented a unified front‑end/back‑end solution (with Measuremail M7 integrated for personalised email management) that links website sign‑up flows to internal processes and logs all communications. The result was a central communication system for all Proteq labels, faster handling and fewer duplicate tasks, clearer insight into conversion rates and traffic sources, and a reported increase in email output and conversions — delivering a more efficient, future‑proof customer experience powered by Betty Blocks.

Proteq

Tim Remmerswaal

Online Marketer