Case Study: Itho Daalderop achieves an optimized customer journey and faster time-to-market with Betty Blocks no-code platform

Itho Daalderop Optimizes Customer Journey With a Centralized, Powerful System That Connects All Operations

Itho Daalderop, a maker of sustainable heating, ventilation and water solutions, needed a more powerful back-end and a redesigned website to improve product findability and reduce customer frustration. The company engaged Betty Blocks’ no-code platform (with implementation support from partner ilionx) to replace a cumbersome setup that forced customers to click through multiple pages to find installation instructions and product information.

ilionx built a centralized system on the Betty Blocks no-code platform that connects all front- and back-end operations, delivers a user-friendly responsive site, and lets staff apply upgrades to tens of thousands of products with a single action. The solution improved the customer journey and findability, shortened time to market through incremental delivery and agile sprints, and enabled Itho Daalderop to scale development internally (they even hired a Betty Blocks developer), driving faster releases and better business results.

Itho Daalderop

Nick Winkelman

Project Leader Digital