Case Study: Atlanta United achieves a 3-month launch of an interactive STEAM mobile app to boost youth engagement with Betty Blocks

Atlanta United Launch Educational Mobile App in Just 3 Months With Betty Blocks

Atlanta United, together with Mercedes‑Benz Stadium’s STEAM Tours team led by Dawn Brown, needed a way to turn a PDF‑based, teacher‑dependent curriculum into an engaging, standards‑aligned experience for students. Facing low individual engagement and a desire to modernize tours around science, technology, engineering, arts and math, Atlanta United turned to Betty Blocks to reimagine STEAM as a mobile-first, interactive program.

Betty Blocks used its no‑code platform to develop a native mobile app in just 3 months (about 35 development hours, using 9 blocks), delivering features like integrated questionnaires, real‑time image/text feedback, and digital trophies. The result: tours that shifted from passive PDFs to interactive exhibits, higher student engagement, more flexibility for guides, and a scalable digital platform that helps Atlanta United expand youth outreach and business opportunities.

Atlanta United

Dawn Brown

Tour Education Program Manager