Case Study: Tray.io grows its SDR team 800% with Betts Recruiting

Tray.io grows SDR team 800% with Betts Recruiting

Tray.io, a platform that simplifies automation and integration for businesses, needed to quickly identify and hire top-notch sales professionals to scale their team. Their Director of Sales Development and Productivity, David Hershenson, found the task of sourcing qualified candidates to be a poor use of his time in a competitive market. To meet this challenge, Tray.io partnered with Betts Recruiting.

Betts Recruiting implemented a streamlined hiring process, which included an efficient onsite hiring event for the second round of recruitment. This allowed Tray.io to extend offers quickly. Betts successfully sourced a diverse set of candidates that matched Tray.io's specific profile, emphasizing the company's commitment to career development. As a result, the SDR team grew by 800% in a year, and over 80% of the second hiring class were women, significantly increasing team diversity. Notably, 33% of the professionals placed by Betts have already been promoted.

Tray.io