Case Study: Hadrian builds its first GTM and post-sales team with Betts Recruiting

Hadrian builds its first GTM team in 60 days with Betts Recruiting

Hadrian, a rapidly growing manufacturing startup, faced the challenge of building its go-to-market function entirely from scratch. With no existing sales team, RevOps experience, or structured post-sales support, the company needed to establish these critical functions to sustain its scaling operations. To meet this challenge, Hadrian partnered with Betts Recruiting, utilizing their RPO model to find the necessary talent.

Betts Recruiting partnered closely with Hadrian to make its first key GTM hires. The solution involved securing an Account Executive who was later promoted to Director of Sales, hiring two Technical Program Managers to build the post-sales function, and bringing on a RevOps Manager to establish that department. As a result, Betts helped Hadrian secure its first key sales hire in approximately 60 days and successfully laid the groundwork for the company's future sales team expansion.

Hadrian