Case Study: Cloudflare Makes Sales Hiring 5X More Efficient with Betts Recruiting

Cloudflare makes sales hiring 5x more efficient with Betts Recruiting

Cloudflare, a major provider of edge security and web optimization services, faced significant challenges in hiring highly technical and diverse mid-market sales talent. Using LinkedIn Recruiter, the company had to reach out to nearly 2,500 candidates to make a single hire, with 90% of prospects failing the first interview. To overcome this inefficient process, Cloudflare turned to Betts Recruiting and its Connect platform.

By leveraging Betts Recruiting's pre-vetted talent network, Cloudflare was able to filter candidates by key criteria like industry experience and deal size. This solution led to the hire of nine qualified candidates in just four months. The results were substantial: candidates from Betts were 5x more likely to advance past the first interview and the platform provided a 40% interview rate, making Cloudflare's hiring process 5x more efficient overall.

Cloudflare