Case Study: Attentive achieves a more diverse GTM talent pipeline with Betts Recruiting

Attentive increases candidate diversity by 20% with Betts Recruiting

Attentive, a SaaS and MarTech company, faced the challenge of attracting and retaining diverse talent in a competitive market. Their internal team needed external expertise to effectively reach and engage underrepresented groups to build a more inclusive environment. They partnered with vendor Betts Recruiting and utilized their Connect platform to address this challenge.

Betts Recruiting leveraged its Connect platform, which houses extensive demographic data, to build a diverse talent pipeline for Attentive. Using this solution, Attentive increased diversity in their candidate pool by 20%, made 15 GTM hires within a year, and reduced their average time-to-hire to just four weeks. The partnership with Betts also lowered Attentive's cost-per-hire to $3.5k.

Attentive