Case Study: Adthena builds its U.S. sales team with Betts Recruiting

Adthena hires 4 sales reps in 3 months with Betts Recruiting

Adthena, a SaaS provider of competitive intelligence for paid search advertising, expanded from London to Austin but faced challenges in hiring top sales talent and establishing brand recognition in the highly competitive U.S. market. They partnered with Betts Recruiting to quickly find and hire qualified sales representatives who were a strong culture fit.

Betts Recruiting leveraged its extensive network and local expertise to rapidly connect Adthena with a high volume of pre-briefed and qualified candidates. As a result, Adthena hired three BDRs and one account executive within just three months. These key hires were crucial to building the company's local sales engine, allowing them to achieve new targets and focus on other growth initiatives.

Adthena