Case Study: Evereve boosts brand awareness and sales with Bettie Bomb's influencer marketing

Evereve boosts Chicagoland sales and nears 100 stores with Bettie Bomb

Evereve, a coast-to-coast women's fashion retailer, needed to build national brand awareness to support its rapid growth, including the launch of its in-house label and the upcoming milestone of 100 stores. The brand sought to increase its visibility and recognition despite its expanding brick-and-mortar and digital presence. To address this challenge, they partnered with the vendor Bettie Bomb.

Bettie Bomb implemented a fashion influencer marketing strategy supported by media relations, targeting and vetting influencers for brand ambassadorship and one-time posts. This approach resulted in a dramatic spike in sales for Evereve's Chicagoland locations, created a strong narrative around the launch of its in-house collection, and garnered national media coverage about the brand's growth within six months.

Evereve