Case Study: Destination Broadway boosts media attention and bookings with Bettie Bomb

Destination Broadway hits 20 outlets with Bettie Bomb's virtual book tour

Bettie Bomb was hired by Destination Broadway, a musical theater training intensive in Orlando, to address a marketing challenge. The program's founder, Broadway actress Tiffany Haas, had launched a new book without a dedicated PR agency, missing the opportunity to leverage its exposure to benefit her training program. This need for increased brand awareness was further complicated by the pandemic's onset.

Bettie Bomb implemented a national strategy involving regional book signings and local media pitches in multiple cities. They also produced a professional media reel to aid in securing national broadcast coverage. The results included successful book signings and TV appearances in several markets, a virtual book tour that reached 20 outlets, and the establishment of a stronger media presence for national consideration.

Destination Broadway