Case Study: Chicago Fireboat Tours boosts media coverage and ticket sales with Bettie Bomb

Chicago Fireboat Tours boosts ticket sales and gains 50% capacity compliance with Bettie Bomb

Chicago Fireboat Tours, a veteran-owned historic tour boat operation, faced the challenge of launching its first full season and boosting ticket sales amid the unforeseen complications of the COVID-19 pandemic. They hired the PR agency Bettie Bomb to earn quality media coverage and tell their unique story.

Bettie Bomb implemented a public relations strategy that adapted to health guidelines, promoting the tours as a safe outdoor activity and securing media features on major networks. The agency also engaged lifestyle influencers to grow exposure. As a result, Chicago Fireboat Tours earned increasing media coverage each year and consistently surpassed its previous ticket sales. Bettie Bomb successfully established the brand and achieved its goals.

Chicago Fireboat Tours