Case Study: The Driving Force Group of Companies achieves a people-first culture and 100% goal adoption with Betterworks

Powering a Mission to Mars Delivering Results Through People-First Culture at The Driving Force Group of Companies

The Driving Force Group of Companies is a North American transportation and fleet-management network of 600+ employees headquartered in Edmonton pursuing a five-year “Mission to Mars” (Vision 2025) that balances financial returns with people-focused goals. The company faced a fragmented, local approach to performance management with inconsistent measurement and few meaningful performance conversations, so it needed a unified process and tool to align employees, support well‑being, and drive growth.

Driving Force chose Betterworks for its partnership and platform—using company-wide goals, recognition (Appreciation Wall), Engage surveys, and Conversations—to standardize performance, boost belonging, and enable manager-supported, employee-owned development. Early results include 100% goal adoption among executives, 88% employee clarity on roles and responsibilities, 70% of positive feedback highlighting improved teamwork and collaboration, strong adoption and praise from leaders and staff, and plans to expand the platform to succession planning and development.

The Driving Force Group

Andrea Malec

Manager of Talent Management and Development