Case Study: Parx Casino boosts employee engagement with Betterworks Engage

Parx Casino boosts employee engagement to 79 with Betterworks

Parx Casino, Pennsylvania's top casino, faced the challenge of maintaining its supportive, family-oriented culture during a period of rapid growth that expanded its workforce to nearly 3,000 employees. As a 24/7 operation with a majority of frontline staff who are offline, the company also had to navigate post-pandemic shifts in employee attitudes and ensure effective two-way communication. To address this, Parx Casino turned to the vendor Betterworks and its Engage tool.

Betterworks provided the Engage platform to conduct anonymous annual employee surveys, which gave a voice to even the quietest staff members and built trust. The solution enabled managers to gain crucial insights into team needs. As a result, Parx achieved a high voluntary participation rate of 71% and sustained an engagement score of 79, which directly supports its goal of delivering exceptional customer service. The partnership with Betterworks empowered Parx to effectively navigate its unique workforce challenges.

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