Case Study: Parx Casino boosts employee engagement and communication with Betterworks Engage

Parx Casino boosts employee engagement to 79 with Betterworks

Parx Casino, Pennsylvania's top revenue-generating casino, faced the challenge of maintaining its tight-knit, supportive culture and navigating post-pandemic shifts in employee sentiment amidst rapid growth. With a large, predominantly offline frontline workforce operating 24/7, fostering two-way communication and engagement was difficult. To address this, Parx turned to vendor Betterworks and its Engage tool to better listen to its employees.

Using the Betterworks Engage solution, Parx implemented anonymous annual surveys, making it easy for offline employees to participate voluntarily. This provided managers with crucial insights into team needs and built trust. The results were a 71% voluntary participation rate and a high engagement score of 79. Betterworks enabled Parx to preserve its culture, improve communication, and ultimately enhance its exceptional customer service.

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