Case Study: Parx Casino achieves higher employee engagement and amplifies employee voice with Betterworks Engage

High Stakes HR Parx Casino’s Winning Strategy for Elevating Employee Voices

Parx Casino, Pennsylvania’s top-grossing gaming and entertainment destination with roughly 2,600–3,000 employees, faced the challenge of preserving a tight-knit, service-driven culture while managing rapid growth, 24/7 operations, a largely offline frontline workforce, and post‑pandemic shifts in employee sentiment. Human Resources leader Susan Eckert needed a way to surface honest feedback and keep employees engaged despite limited email access and varied schedules.

Parx implemented Betterworks Engage to run anonymous annual surveys, providing on-site rooms and computers so offline staff could participate (71% voluntary participation this year). The platform and vendor partnership gave managers clear, recurring insights to act on, helping preserve culture, boost engagement (scores of 80 last year and 79 this year), strengthen manager‑employee communication, and sustain the high level of customer service Parx is known for.

Parx Casino

Susan Eckert

Director of Human Resources