Case Study: Grupo Posadas (Mexico's leading hospitality company) achieves strategic alignment and exceeds financial targets with Betterworks

Grupo Posadas Achives Ambitious Performance Goals and Exceeds Financial Targets With Betterworks

Grupo Posadas is Mexico’s largest hospitality company, operating 180+ hotels and resorts across 12 brands with more than 14,000 employees. While developing its strategic plan, Posadas found its manual, Excel- and PowerPoint-based performance processes left teams disconnected, priorities unclear, accountability weak, and goals unambitious—creating a need for faster, company-wide alignment.

In 2019 Posadas implemented Betterworks and an OKR framework, rolling the program out from 50 executives to 550 users and establishing regular cadence meetings to set, review, and refine objectives. Broad adoption (97% of users) and strong employee endorsement (>90% recommend) helped the company stay focused through the pandemic, exceed financial targets over the following two years, and drive RevPAR gains of more than 13% while exploring further expansion of the program.

Grupo Posadas

Monica Cabrera

Manager of Corporate Strategy